The past year saw many galleries shutting down while new ones sprung up. So we took a look at some of the root causes behind gallery closings.
Bad Business Plans
On the surface, the romantic appeal of galleries draws initiants into the business. A flurry of art shows, replete with hors d’oeurves and no inventory action plan. Worse, a marketing budget not well capitalized leads to longer shelf life for the gallery inventory.
Providing Poor Patronage
The artists your represent need to be supported with the right inspiration, shows, and promotion. It goes beyond artists to the rest of your human capital. From your desk attendant to your IT specialist, getting the right mix of skillset and passion is needed to create the environment which sets your inventory in motion.
Choosing Choice Technology
This is where we come in. With tons of technology options out there, Teetra targets the most tactile client facing engagements – their smartphones. We’ve made it effortless to bring your collections online, put your brand first, and transact privately or publicly. Private marketplaces let you organize your contacts to engage with your products exclusively. At the same time, you can pick and choose which works elevate to the public space to access the massive data science brain trust we use to power digital marketing at scale.
Modern collectors are untethered. They Yelp it for restaurants, Instagram it for celebrity, Tinder it for love, and Teetra it for art. Many galleries have overlooked impulse purchases and focused on tapped out networks to market their inventory.
With more tourists nearby visiting your city, finding that collector who loves your product is now as easy as a few taps on your smartphone!
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